High Horse Premium Triple Sec

High Horse Triple Sec is a bold, orange spirit distilled right in the heart of Texas. Jeremiah Allen founded High Horse to fill the void left by the absence of Texas-based Triple Sec, despite the fact that it is an integral part of a Texan favorite: margaritas. We collaborated with the client to develop a unique brand identity, including the logo, bottle label, custom website, and other marketing collateral. Inspired by its Texas roots, the brand has a western, rustic, but modern design with an elevated touch. It will undoubtedly stand out among the other bottles on the shelf. In 2022, the label was honored with a spot in the Best Packaging Design in GDUSA’s American Graphic Design Awards Issue– cheers!

Lightfully Behavioral Health

A great brand starts with a great name. We collaborated with this California-based client on the type of culture and direction they were intending with their new nationwide company. We came up with the name, helped secure the premium domain through a broker, and built the brand, which is light, comforting, and hopeful. After the branding was established, we designed and developed an engaging and custom website bringing the brand to life with featured animations, custom illustrations, and compelling graphics. In addition, we custom crafted their stationery, social media platforms, and brochures.

Jodi Egerton
CEO

Jodi Egerton is the CEO of CreativePickle. She joined CreativePickle in 2015 as a Project Manager, and quickly became and invaluable part of the business. After 6 years as Project Manager, Jodi became Operations Director, turning her attention to the internal process and the functioning of the business itself. In 2023, Jodi was promoted to Chief Executive Officer in charge of the executive level management of the company. 

 Jodi holds a PMP certification in addition to a Ph.D. in English Literature from the University of Texas. With her husband Owen Egerton, Jodi co-wrote the creativity and writing craft book This Word Now. Jodi moonlights as a wordslinger for Typewriter Rodeo, crafting custom poems on vintage typewriters at all kinds of events–from the Smithsonian’s National Museum of American History, to the beach in Cabo San Lucas, to Willie Nelson’s ranch in Luck, Texas. Jodi and Owen live in Austin with their two kids and two rambunctious dogs.


Dorie Pickle
Creative Director

Dorie Pickle is CreativePickle’s Founding Principal, Co-owner, and Creative Director. With roots in the frenzied dot-com boom in Austin, Dorie started CreativePickle in June 2001.

Dorie is a big-picture thinker, with real-world, hands-on experience managing the creation of hundreds of brands, websites, and graphic materials. Dorie works with clients to help create a vision for their brand, and implement that vision from the ground up as a partner at the table.  She has spent the past several years assembling an experienced and highly effective in-house team as well as a broad network of skilled partners with talents to suit all client needs. Under her leadership, CreativePickle has grown to become one of Austin’s best creative design agencies. 

Dorie enjoys meeting with clients and speaking at conferences about tech trends, building brands, and digital marketing. She also serves on the Graphic Design Advisory Committee of Austin Community College, and is a member of the advisory board of Candlelight Ranch.

Dorie is creative, reliable, and loves her work and her clients. Dorie has Bachelor’s and Master’s degrees from the University of Texas at Austin. In her spare time, Dorie loves star-gazing, running, yoga, and campfires. She lives in South Austin with Ben and their two boys.


Ben Pickle
Lead Developer

Ben Pickle is the Lead Developer and Co-owner of CreativePickle. He has more than fifteen years of hands-on, always evolving web development experience. Ben is highly proficient in CSS/HTML, JQuery, and WordPress/PHP customization.

Ben’s attention to detail and natural creativity have made him one of the best developers in the business. He is also able to break very technical things down for non-programmers, making the rare combination of a professional with expert-level technical abilities and the ability to communicate with our clients and our team in plain English. Ben is dedicated to keeping his code forward-looking, clean, and highly organized. 

Ben has served at CreativePickle as a consultant and freelance developer since 2001, and joined the company full-time in 2007. Ben holds a Bachelor’s degree from the University of Texas and a Master’s degree from Texas State University. In his spare time, Ben likes running, playing guitar, swimming at Barton Springs, and eating tacos. Ben lives in Austin with Dorie and their two boys.


Kim Hudson
Design Director

Kim Hudson is Senior Designer at CreativePickle.  She joined the team in 2017 with more than eight years of professional graphic design experience. She enjoys creating high-quality and well-designed branding and graphics, while paying close attention to detail. Kim plays a critical role at CreativePickle by crafting everything from logo design to truck wrap layout to custom websites. Kim has Bachelor’s degrees in both Graphic Design and Business Marketing from Colorado State University.

Kim grew up in Colorado and moved to Austin shortly before joining the CreativePickle team. She is a world traveler and is always up for a new adventure. During her free time, you can almost always find her outside. She loves running, paddle boarding, skiing, and spending time with family. 


Reilly Magee
Project Coordinator

Reilly Magee joined the CreativePickle team as a Project Coordinator in 2021. Reilly works closely with Dorie and Jodi to ensure the most efficient communication between the CreativePickle team and each client throughout their project timeline. She enjoys learning the details about every client’s project needs and walking with them through the revisions of their creative assets. She also manages clients’ social media accounts, and uses too many exclamation points in her emails.

Reilly has a Bachelor’s degree in Radio-Television-Film, as well as certificates in Business Foundations and Creative Writing, from the University of Texas at Austin. In her free time, she enjoys swimming at Deep Eddy (finding parking at Deep Eddy is another story), reading, writing, going to the movies with friends, and keeping up with the latest book-to-screen adaptations.


Diane Tyler
Graphic Designer

Diane Tyler is a Graphic Designer at CreativePickle. She joined the team in 2021 with experience in web design, branding, and social media. She especially enjoys drawing logos and planning social media grids, and is valued at CreativePickle for her illustration and animation skills. Diane has a BFA in Communication Design with a minor in Art History from the University of North Texas in Denton.

In her free time, Diane enjoys other artistic activities such as drawing and dancing. She loves reading, listening to music, and has a brain full of useless but impressive pop culture trivia.


Strategic Partnerships
Our Extended Family

CREATIVEPICKLE actively partners with a variety of well-vetted, highly-skilled contractors and companies. We have built and nurtured these relationships in a variety of cities across the country over the past twenty years to help fill clients’ needs. These roles include experts such as industry-specific copywriters, content creators, social media experts, specialty programmers, photographers, videographers, drone operators, illustrators, muralists, SEO experts, virtual reality and 3D producers, printers, animators, and PR firms. We custom build the best team of experts to meet your specific needs.