Archives: Projects

High Horse Premium Triple Sec

High Horse Triple Sec is a bold, orange spirit distilled right in the heart of Texas. Jeremiah Allen founded High Horse to fill the void left by the absence of Texas-based Triple Sec, despite the fact that it is an integral part of a Texan favorite: margaritas. We collaborated with the client to develop a unique brand identity, including the logo, bottle label, custom website, and other marketing collateral. Inspired by its Texas roots, the brand has a western, rustic, but modern design with an elevated touch. It will undoubtedly stand out among the other bottles on the shelf. In 2022, the label was honored with a spot in the Best Packaging Design in GDUSA’s American Graphic Design Awards Issue– cheers!

Lightfully Behavioral Health

A great brand starts with a great name. We collaborated with this California-based client on the type of culture and direction they were intending with their new nationwide company. We came up with the name, helped secure the premium domain through a broker, and built the brand, which is light, comforting, and hopeful. After the branding was established, we designed and developed an engaging and custom website bringing the brand to life with featured animations, custom illustrations, and compelling graphics. In addition, we custom crafted their stationery, social media platforms, and brochures.

Dorie Pickle
Creative Director

Dorie Pickle is CreativePickle’s Founding Principal, Co-owner, and Creative Director. With roots in the frenzied dot-com boom in Austin, Dorie started CreativePickle in June 2001.

Dorie is a big-picture thinker, with real-world, hands-on experience managing the creation of hundreds of brands, websites, and graphic materials. Dorie works with clients to help create a vision for their brand, and implement that vision from the ground up as a partner at the table.  She has spent the past several years assembling an experienced and highly effective in-house team as well as a broad network of skilled partners with talents to suit all client needs. Under her leadership, CreativePickle has grown to become one of Austin’s best creative design agencies. 

Dorie enjoys meeting with clients and speaking at conferences about tech trends, building brands, and digital marketing. She also serves on the Graphic Design Advisory Committee of Austin Community College, and is a member of the advisory board of Candlelight Ranch.

Dorie is creative, reliable, and loves her work and her clients. Dorie has Bachelor’s and Master’s degrees from the University of Texas at Austin. In her spare time, Dorie loves star-gazing, running, yoga, and campfires. She lives in South Austin with Ben and their two boys.


Ben Pickle
Lead Developer

Ben Pickle is the Lead Developer and Co-owner of CreativePickle. He has more than fifteen years of hands-on, always evolving web development experience. Ben is highly proficient in CSS/HTML, JQuery, and WordPress/PHP customization.

Ben’s attention to detail and natural creativity have made him one of the best developers in the business. He is also able to break very technical things down for non-programmers, making the rare combination of a professional with expert-level technical abilities and the ability to communicate with our clients and our team in plain English. Ben is dedicated to keeping his code forward-looking, clean, and highly organized. 

Ben has served at CreativePickle as a consultant and freelance developer since 2001, and joined the company full-time in 2007. Ben holds a Bachelor’s degree from the University of Texas and a Master’s degree from Texas State University. In his spare time, Ben likes running, playing guitar, swimming at Barton Springs, and eating tacos. Ben lives in Austin with Dorie and their two boys.


Kim Karrasch
Senior Designer & Project Lead

Kim (Hudson) Karrasch is the Senior Designer and Project Lead at CreativePickle. She joined the team in 2017 and loves crafting high-quality, well-designed branding and graphics, always with a keen attention to detail. Kim works closely with Dorie on designing everything from logos to truck wraps to custom websites. She has a bachelor’s degree in Graphic Design and Business Marketing from Colorado State University.

Kim is a world traveler and is always looking for a new adventure. In her free time, you can often find her outdoors with her husband, enjoying activities like running, paddle boarding, and skiing.


Strategic Partnerships
Our Extended Family

CREATIVEPICKLE actively partners with a variety of well-vetted, highly-skilled contractors and companies. We have built and nurtured these relationships in a variety of cities across the country over the past twenty years to help fill clients’ needs. These roles include experts such as industry-specific copywriters, content creators, social media experts, specialty programmers, photographers, videographers, drone operators, illustrators, muralists, SEO experts, virtual reality and 3D producers, printers, animators, and PR firms. We custom build the best team of experts to meet your specific needs.